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Flöwan app misses its goal

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Flöwan, a supposed new entertainment medium, is an app that allows players to interact with their favorite fictional characters in a variety of ways within a virtual community.

Without any major expectations, I started my journey on Flöwan only to find myself confused within seconds. I had to spend vast amounts of time familiarizing myself with the disorganized layout of the app.

Assuming I would be having conversations with people (in this case real or artificial), I was surprised to find that out of the many notifications I kept receiving, none were related to my character. My messages and posts did not even receive replies, which is disappointing considering that the app’s goal is to connect you with characters through chats and stories in a “totally interactive community”.

Even a simple task such as joining one of the many chats I was invited to was too difficult to accomplish, especially because the “help” button in the app does not provide any information whatsoever.

The visuals of some characters are appealing; however, the create-your-avatar feature was unusable as I couldn’t apply any facial features to my character.

The app has a creative currency system called Flowrin, where a player receives a certain amount of Flowrin for completing tasks such as writing comments, taking opinion polls and participating in caption contests. In the store, players can use Flowrin to buy items such as cars, furniture, food, jewelry, trophies and more. Although it is a clever idea, the app horribly executes the system as I never found a use for any of the items I bought with Flowrin (my character could not use any clothing or jewelry, and I never found a home to put any furniture or trophies in).

The app, while usable in short bursts between other tasks, is not very practical or fun for the user. Flöwan would gear more toward a very young age group that could look past the many, many bugs in the app.

The full version of Flöwan is not available yet in the app store.

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Flöwan app misses its goal